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Tokens provide a new way to skip advertising and acquire customers through peer-to-peer evangelism. Tokens empower individuals to become stakeholders in networks, not just participants. When users feel a sense of ownership, they are motivated to contribute even more and spread the word. These user-evangelists are more authentic and effective than corporate marketing programs 目 run by hired teams. They win hearts and minds through blog posts, tweets, and code. They participate in forums. They sing praises and shout from the desktops. Thanks to their economic and other benefits, tokens don't need marketing, per se; tokens are self-marketing. Blockchain networks depend on community-led evangelism, not advertising. This allows them to