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"For bosses, there’s a downside to motivating your workers with appeals to a sense of mission. Namely, your workers will feel a sense of mission. So when you ask them to enshittify the products they ruined their health to ship, workers will experience a sense of profound moral injury, respond with outrage and threaten to quit."
https://www.ft.com/content/6fb1602d-a08b-4a8c-bac0-047b7d64aba5?segmentid=dcee0941-6e02-a9de-5643-b340f3ef2e3a
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