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Overall, the findings carry significant public health implications, illuminating the motivations and tradeoffs we make in social interactions when we’re sick, Merrell added. “After all, people tend to react negatively to, find less attractive, and steer clear of people who are sick with infectious illness,” he said. “It therefore makes sense that we may take steps to cover up our sickness in social situations. This suggests that solutions to the problem of disease concealment may need to rely on more than just individual good will.”