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"Life of a meme" cartoon by @alexkrokus: First panel, a group of humanoid characters laugh & clap as one puts a pineapple on their head - second panel, everybody's doing it, taking pictures, wearing pineapple t-shirts etc. - third panel, a larger character labelled BRAND enters the group wearing a pineapple on its head, the other characters visibly chagrinned by it - fourth panel, three BRAND characters are doing the pineapple thing while everybody else have dropped their pineapples & are walking away