Before and after image of box for Diamaond Crystal Kosher Saler
https://files.mastodon.social/media_attachments/files/111/701/120/872/030/265/original/07b714a9dc521d50.jpg
In 2023, Cargill jacked up the price of Diamond Crystal Kosher Salt
Their goal: increase annual revenue more than 10-fold, from $3 million to $50 million.
How? REDESIGN THE BOX + Jack prices
Early 2020
~$3.49 for 3# box.
Today, Diamond Crystal store price on Amazon:
- $108.95, case of nine 3# boxes, delivered ($12.11 per box)
- $13.29, 3# box delivered
- $8.99, 1# box delivered
I am #CrowdSourcing price info:
https://forms.gle/ncvBB34tXwFBTmY1A
Form does not track!
TIA for help/boost!
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