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image at top: a pumpkin. text beside it reads "stage one: initially, the sign (image or representation) is a reflection of basic reality." next image, below, is a pumpkin pie. "stage two: the sign masks a basic reality. the image becomes a distortion of reality." third image is a pumpkin-spice latte. "stage three: the sign marks the ABSENCE of basic reality. the image calls into question what the reality is and if it even exists." final image, a bottle of pumpkin spice-flavored non-dairy creamer. "stage four: the sign bears no relation to any reality whatsoever; it is its own pure simulacrum."