If the guidance isn’t that new, why do so many feel confused?

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   Google Search Liaison (searchliaison@mastodon.social)'s status on Friday, 17-Nov-2023 06:33:29 JST Google Search Liaison

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   That’s led me to do a lot of retrospection. If the guidance isn’t new, why do so many feel confused? Quite simply, it seems that our long-standing advice of “Don’t do things for Google” is counter-intuitive to anyone who is trying to be successful with Google.