Screenshot of reported Automattic memo titled “You win or you learn.” “We are at the point where after 600+ person-years of effort put into Tumblr since the acquisition in 2019, we have not gotten the expected results from our effort, which was to have its revenue and usage above its previous peaks. It is better to have loved and lost than never to have loved at all. It is better to have tried to summit the peak and failed than never to have tried at all. We have learned a ton on the journey, and honed skills we can use to approach other summits. As we talked about in the past, if it doesn't work we'll have a backup plan and set up the business so we don't need to let anyone go, we'll just need to reflect and decide where else we should concentrate our energy together. This plan is happening now: the majority of the 139 people in Bumbir will switch to other divisions. No plans for any switches in Happiness or T&S. We assume the first choice for everyone working on Tumblr is to continue working on Tumblr, but we're going to give everyone an opportunity to have a "top three" ranked list of what other things around Automatic they would be interested in working on. To infuse some Tumblr mojo.”
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