For the AI sector, a 148 news-cycle about how AI threatened writers’ jobs was a gift from the heavens. It’s not just that there’s no such thing as bad publicity — it’s that this bad publicity was very good for AI’s narrative of being the most powerful, amazing and transformative technology since fire, or possibly language. Here’s how that works: “If the writers are convinced that AI can write scripts so well that they will all be out of a job in five years, then you should absolutely invest in AI technology, because it is obviously incredibly powerful.” And here’s how that works: “If the writers are convinced that AI can write scripts so well that they will all be out of a job in five years, then you should absolutely buy an enterprise site-license so that you, too, can fire all of your workers and replace them with a chatbot.” The term of art for this kind of bad publicity is criti-hype, wherein a critic is suckered into repeating the booster’s own claims, but as criticism.
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