Two phone users, one frowning, and another smirking at what they're reading. (Cartoon by Hilda Bastian.)
https://files.mastodon.online/media_attachments/files/110/505/684/032/827/665/original/b89700ad4ff955ef.jpg
17 studies plus advertising data map out Twitter's decline. My latest post @PLOS https://absolutelymaybe.plos.org/2023/06/07/17-studies-plus-advertising-data-map-out-twitters-decline/
I tackled 5 questions that look at decline in quality & quantity from various angles. The answer to all of them was worse than I'd expected.
As much as a third of Twitter users have either left, or are tweeting less...
But the far right, hate, & misinfo are booming. Promoted tweets are shifting in worrying directions, too.
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