THE X FACTOR 1. It's beginning to look a lot like Xmas. Kids on Santa's lap Girl: I want an XBOX and Windows XP! Boy: I want "XGAMES Snowboarding" for my Playstation! 2. Curious about this X-cess, we at Slowpoke ask: Y? Xavier Zaxxon, world famous X-pert: We can trace the evolution of X's prominence from Malcolm X to Generation X to things like Nissan Xterras and the XFL. What once was a symbol of subversion has been thoroughly assimilated by the mass market. On chalkboard: Black Power --> The Blank Generation --> SUV 3. Chances are, rampant overuse of the letter will soon diminish its allure. Billboard next to road: XMILK Krazy Kow says GULP IT! SLAM IT! CHUG IT! Krazy Kow on skateboard: Moooove your ass! Paid for by America's dairy farmers Driver: What the...? 4. But advertisers are already thinking ahead. Wacky Advertising agency corporate boardroom Ad exec: Listen up, gang. X-cool is now EX-cool! Take my word for it: the next "in" letter will be P! There will be P-sports and P-cars! Man: I disagree. Q is next! Woman: No, Z!
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