A decade ago, Twitter rose to prominence by casting itself as a “global town square,” a space where anyone could reach millions of people overnight. The platform was pivotal in facilitating large social movements, such as the Arab Spring protests in the Middle East and the Black Lives Matter protests over police violence. In a recent email to staff, Twitter’s new CEO, Linda Yaccarino, repeated this characterization, calling Twitter “a global town square for communication.” But Twitter no longer serves this function. Thanks to a series of disastrous missteps over the past year by new owner Elon Musk — punctuated by the decision last week to cap the number of posts users can view — Twitter is hemorrhaging users and relevance. While Meta’s new Threads app is making an impressive debut, most social media experts say TikTok reigns as the new global town square and has held that role for quite a while. “Twitter is definitely not anyone’s public square. Not anymore,” said Chris Messina, who on Thursday posted the hashtag #DeadTwitter on Threads. Twitter is “Elon Musk’s private playground where he’s about to charge everyone … for entry and access #DeadTwitter.”
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