Notices by Plausible Analytics (plausible@fosstodon.org)

Google recently announced they're sticking with the status quo on third-party cookies in Chrome.

For marketers, this means your reliance on cookie-based tools still comes with growing tradeoffs:

- Increasing user distrust
- Ad blockers & tracking prevention
- A fragmented data landscape

Privacy shouldn’t be hidden behind settings menus. It should be the default. That’s why we exist.

What all is categorized as "Organic Social"? When the source is a known social site OR UTM medium is "social", "social-network", "social-media", "sm", "social network" or "social media."

Try it in your dashboard!

Last month, we got 6.5k visitors from social media, up by 24%. Quickly filtering the top three sources showed which ones contributed how much and had actual growth/decline.

We have now started consolidating social media traffic into a simple entry known as "Organic Social" in the Channels report. Clicking on it reveals how much social traffic you get and from where exactly.

We’ve been using Plausible Analytics internally from day one, and we’ve made our full dashboard publicly accessible – giving you the same level of access to our data as we have – https://plausible.io/plausible.io

This transparency allows us to quickly gather feedback, spot performance issues, and reveal unexpected ways that the product can be used!

65KB vs 0.7KB: Analytics edition

Google Analytics Script:
• ~65 KB compressed, 67.4KB on the network
• Blocked by Safari, Firefox, etc.
• Challenging to setup (If you have a few days)
• Complex features

Plausible Script:
• 0.7 KB compressed, 1.2KB on the network
• Not blocked by Safari, Firefox, etc.
• Easy and quick to setup
• Uncomplicated

One treats your site like a data buffet. The other respects your page speed and user privacy, while providing accurate insights.

It’s exciting to see Sentry switch from GA4 to Plausible in their efforts to remove advertising cookies and embrace a cookieless future! ❤️

https://blog.sentry.io/we-removed-advertising-cookies-heres-what-happened/

More exciting news: Appwrite has removed Google and Facebook pixels, tags and cookies in a shift to a privacy-first growth strategy!

Plausible is now used to get demographic and user behavior data in a privacy-friendly manner ❤️

https://appwrite.io/blog/post/How-to-put-privacy-first

Today marks 5 years since we launched Plausible! Funded by our 12,637 paying subscribers, we've grown to a team of 8 and have counted more than 73 billion pageviews in a privacy-friendly way. Thank you for your trust and support! 🙏

January not only marked our 5th anniversary but it was also our best month yet in terms of MRR growth! We’re celebrating these milestones with our first logo redesign in all this time. Here’s to the next 5 years! 🙏😍🎉

Diving deeper into our four favorite concepts for the new logo...

With our lightweight script of under 1 KB, we’re the chosen analytics tool for Low-tech Magazine, a solar-powered site designed to radically reduce its energy use! 💚

@stevelord you can read more here https://plausible.io/blog/google-analytics-illegal

Is Google Analytics illegal?

Yes, said Austrian, French and Italian Data Protection Authorities and today the Danish DPA agreed! ??

Exciting times to be a European, privacy-first web analytics project ??

We've reached $100k MRR ?

We're a team of eight building an open source and privacy-first Google Analytics alternative. Solely funded by our 7,816 subscribers. Thank you! ❤️