@lori at some point google realised that, since they didn't have competition, keeping their shit working was an unnecessary expense that got in the way of selling more ads
they don't #work as #content because they're distracting and wreck the conversational flow; they don't work as metadata because even if you pile them up at the end the reader is still expecting normal sentences with syntax, and instead they get word salad #wordsalad
tumblr sensibly moves its hashtags out of the flow entirely but the way they're displayed means that users end up writing additional commentary, little bits of concrete poetry, or even entire posts in the tags, because it's funny
@gaditb yeah from the author's point of view this is great, but from a reader's perspective it kind of dilutes their value as metadata. otoh nobody likes writing metadata so making it fun is probably a good idea