"But we've been talking about this <insert security thing> for a while now..."
Steps:
1. Talk about problem, build scale in talking about problem.
2. Market begins to think about different ways to solve problem.
3. Approaches are tried, funding happens, some fail, some win, many become part of larger platforms.
4. Solutions begin to scale, and become widely adopted, practitioners become familiar with them, attackers adjust, advancements are made, common (best) practices develop.
Every step is worth talking about, every shift is news, and Rome wasn't built in a day.
Stop being bored with progress in security.