The Trump administration has been called out, yet again, for using explicitly white supremacist language in its increasingly aggressive social media strategy.
The White House posted a cartoon image to X, paired with a single question: 'Which way, Greenland man?' https://www.theguardian.com/us-news/2026/jan/14/trump-administration-white-supremacist-language?CMP=Share_iOSApp_Other&utm_medium=d_social
At first glance, it might seem to be innocuous, but “this is a key concept in neo-Nazi and white supremacist subculture. Western man is code for white man, and one of the most popular racist books in these subcultures is Which Way Western Man, which has been featured in a [Department of Homeland Security] post celebrating manifest destiny.”
The 1978 book is essential reading among the American far right and was written by the late white nationalist William Gayley Simpson, a member of the National Alliance – a foundational neo-Nazi organization established by William Luther Pierce, whose writing inspired several acts of terrorism, including the 1995 Oklahoma City bombing.
“It’s absolutely shocking to see such images being deployed by this administration. The idea appeals to racists and white supremacists who think only white people should be in positions of power.”
What is “more worrisome, especially when it comes to DHS recruitment messages, is that they perhaps are trying to attract far-right extremists to join ICE”.