@m_artigiani Personally, it's not that it's being explained poorly, rather, people are too used to siloed / closed-garden #SNS that they find it hard to get their heads around it.
For example, in the #messenger / #InstantMessenger space, we've had #federation since the late 90s, thanks to #XMPP (formerly known as #Jabber). We didn't encounter this issue, people simply understood it like how people understood email.
Then later, there's #Matrix, which is also a federation. But I haven't heard anyone ask or got confused how it works.
In a way, I would say #Trillian, #PsiIM, #Gajim, and the interoperability of #ICQ and #AIM played a role there.
However, when it comes to SNS, majority of people were never exposed to interoperable SNS. Since #Friendster #MySpace #Hi5 came out, there never was a federated SNS until 2008 when the #Fediverse was born (then called #Identiverse).
The #ATproto / #BlueSky federation is coming in 2024, so we'll see if they'll encounter the same challenges in explaining instances. If they do, or do not (as the BlueSky team are saying they won't have that issue), then we'll know better since we'll have a comparison by then.
For me, I think we've done everything that we can to explain it.