>tell me whether you easily reach this protein goal every day without either meticulously planning your meals, or over-eating such that you can't stay lean.

On the gold standard whey shit it says 28g of protein per serving. You can get that from a normal fucking milkshake with peanut butter "ohh no but sugar bad" it's fine if you use it. If y'want protein eat a fucking steak is all I'm saying. Eat good and well without this "health optimized" bullshit. It's just marketing.
Also, throwing a bunch of things in a wok on medium heat isn't meticulous planning. It's super fucking easy to eat well, apparently.

>that would be a measly 2.5g of additional sugar per day. Worrying about that is not smart.

You're the one telling me to worry, isn't that the whole point of buying these powders 🤷? To avoid the "evil" sugars? My only argument is that it's not "better" than the top half of the meme. They're both subpar compared to homemade food made with sensibility.

eating well doesn't take a team of nutritionists and a marketing department.