RoundSparrow 🐦#PRWeek : Behavioral science and microtargeting company Cambridge Analytica is credited with helping to swing President Donald Trump’s election and the Brexit vote. Robinson outlined the company’s workings at a speech at ad tech conference Dmexco.
"Enabling somebody and encouraging somebody to go out to vote on a wet Wednesday morning is no different in my mind to persuading and encouraging somebody to move from one toothpaste brand to another," said Robinson
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