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Like, you can imagine the following pipeline:

* X is no longer being added to
* X is (in their head) no longer making money, but still costing money
* X is no longer sold
* X is no longer available, even if you paid for streaming, downloads, whatever
* X is unplayable because Y and Z components are gone forever

So, if they see X no longer being updated, then DEATH is only a few heartbeats away