I have a contest for people, follow a vehicle: sedan, SUV, whatever and trying to avoid looking at the 'brand' logo or name on it, pay attention to the dead eye, lack of artistic difference between them all. I can't tell a BMW SUV from a Hyundai Santa Fe. In fact I'd argue the Santa Fe is nice in a lot of ways, but just artistically speaking there is zero innovation or 'soul' in the modern vehicle.