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It's the natural progression for an industry that started by misclassifying the workers in its buildings as "contractors," and then graduated to pretending that millions of workers were actually "independent small businesses."

It's also the natural next step for an industry that hates workers so much that it will pretend that their work is being done by robots, and then outsource the labor itself to distant Indian call-centers:

https://pluralistic.net/2024/05/17/fake-it-until-you-dont-make-it/#twenty-one-seconds

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