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This means mass movements cannot have a single, well-defined message. They are open, diffuse and decentralized. Those who do not fully grasp the ethos of the movement (including people who are mentally unstable) can join in. Like anyone else, they can make statements or engage in behaviors that go against the movement's aims or are simply abhorrent. Parasitic individuals and groups often join in to co-opt the movement, to push their own agenda, or just to spew hate and incite violence.
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