NYSloth@futurebird One morning I sat with my son and his friend to watch a Formula 1 race. The mortgage ad featured a Black couple. The car ad focused on a Black driver. The food ads? Same demographic. I was wondering if there was something I didn’t know about Ferrari’s fan base, when I realized that my son’s friend was streaming it to my television from his laptop. While the scenes were a refreshing change for this white guy’s eyes, having the thoroughness of ad tailoring revealed was unsettling.
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