The unforgivable thing for a new social platform is when you try to tell your users what you're were gonna be. You can't tell us how to use it. You can't tell us we're doing it wrong. We tell you.
We make you successful by deciding to choose your platform to post whatever we feel like. If enough of us choose to do that, maybe you can be successful. But I guarantee it won't look like what you thought when you started. And the worst thing you can do is try too hard to control things.