Folks like @slightlyoff have been fighting this fight for a long time now. He ends up battling with framework developers. (They all seem to think the complexity they are creating is fine and totally worth it. Go figure.) But he also engages directly with engineering teams. Average engineers who don't care what tools they use. Or don't feel like they have a choice. Or just go with whatever is most popular and thus most marketable right now. Those are the folks we need to influence.