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This particular tactic is a textbook example of the contemporary far-Right use of "meta-politics": first, set up a stage where every word or concept that your opponents are likely to use has become loaded; then, trigger provocations that will start polarising debates in a semantic field turned into a minefield.

This is the stuff of people like Steve Bannon or Christopher Rufo.

https://blogs.law.columbia.edu/praxis1313/jeff-stein-strategic-speech-and-alt-right-metapolitics/

https://fair.org/slider/the-far-rights-manufactured-meaning-of-critical-race-theory/