heh, I saw a "we are not the same" ending coming ;-)

the thing about respecting others freedom is precisely to not impose values on others. different users have different goals, so freedom enables them to do different things, and that's great!
though you seem to be speaking about the software per se, this also applies to some extent to the movement itself: we are a single-issue movement, and that's politically important because it can attract people with various different political positions, motivations and whatnot: as long as they support the notion that software shouldn't exert power over themselves (or others), we can join forces to advance this notion. indeed, I'd say the more diverse the reasons and the values, the better, because it shows how perverse and harmful the notion of nonfree software is