"Toys "R" Us announced that it had partnered with an ad agency called Native Foreign to create what it calls "the first-ever brand film using OpenAI's new text-to-video tool, Sora": Toys “R” Us riles critics with “first-ever” AI-generated commercial using Sora https://arstechnica.com/information-technology/2024/06/toys-r-us-riles-critics-with-first-ever-ai-generated-commercial-using-sora/