Nielsen data from 2021 to 2023: nine of the ten most-watched streaming programs are reruns, but a majority of the 100 most popular titles are original series (Bloomberg)
https://www.bloomberg.com/news/newsletters/2024-04-07/these-are-the-most-popular-tv-shows-of-the-streaming-era
http://www.techmeme.com/240408/p21#a240408p21