People's failure to understand that fascism is a fairly banal worldview reflects a refusal to understand how common and ordinary looking it is and how well it hides behind our modern high tech lifestyles.
Fascism doesn't have to have 1930s pomposity and daily military parades.
It can look like America, right now, today, depending on who and where you are. America already has military jingoism, mass incarceration, mass surveillance, unchecked paramilitaries, and theocrats denying our rights.