Nielsen: Peacock's exclusive stream of the NFL AFC Wild Card game was the "most-streamed event in US history", with 27.6M total viewers and a 24.6M peak average (Richard Lawler/The Verge)
https://www.theverge.com/2024/1/14/24038525/peacocks-afc-wild-card-game-was-the-most-streamed-event-ever-in-the-us
http://www.techmeme.com/240114/p8#a240114p8