I read Ed Yong's op-ed.
If it walks like a duck, and talks like a duck, its Eugenics on a global scale with some places speedrunning ethnic cleansing & generally killing and maiming people while normalizing it by buying/shaping media.
To be honest, I would be more surprised but this aligns with my dads values aka privilege.
And paraphrasing Bret Hart, everyone can stick that privilege up their fascism normalizing ass.