Stumbled randomly on the #orkut story, one of Google's various failed social media projects that I knew nothing about.
While long gone, apparently its creator is still thinking about a comeback
https://www.orkut.com/
What struck me in the Wikipedia summary are the various challenges the service faced (legal, political).
Not sure if the decentralized #fediverse has a contingency plan how to manage reputation damage when the inevitable happens.
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