{"generator":"GNU social 2.0.2-dev","title":"Conversation","totalItems":1,"items":[{"actor":{"id":"https:\/\/backend.newsmast.org\/users\/saskia","displayName":"Saskia","status_net":{"avatarLinks":[{"url":"https:\/\/gnusocial.jp\/theme\/gnusocialjp\/default-avatar-profile.png","rel":"avatar","type":"image\/png","width":96,"height":96},{"url":"https:\/\/gnusocial.jp\/theme\/gnusocialjp\/default-avatar-stream.png","rel":"avatar","type":"image\/png","width":48,"height":48},{"url":"https:\/\/gnusocial.jp\/theme\/gnusocialjp\/default-avatar-mini.png","rel":"avatar","type":"image\/png","width":24,"height":24}],"profile_info":{"local_id":"367086"}},"image":{"url":"https:\/\/gnusocial.jp\/theme\/gnusocialjp\/default-avatar-profile.png","rel":"avatar","type":"image\/png","width":96,"height":96},"objectType":"person","summary":"Head of Community @newsmast \ud83c\udf10\ud83e\udde1 Thinking about social media with FORbetter \ud83e\udded Watching women&#39;s sport \u26bd\ud83c\udfd2","url":"https:\/\/backend.newsmast.org\/@saskia","portablecontacts_net":{"preferredUsername":"saskia","displayName":"Saskia","note":"Head of Community @newsmast \ud83c\udf10\ud83e\udde1 Thinking about social media with FORbetter \ud83e\udded Watching women&#39;s sport \u26bd\ud83c\udfd2"}},"content":"<p>I have always said, and will continue to say, that to thrive a social platform needs fandom. <\/p><p>As a little look into why, Ogilvy produced a report into fandom behaviour online and it is a really really interesting read (but of course you have to sign up).<\/p><p><a href=\"https:\/\/www.ogilvy.com\/ideas\/fandom-flux-codes-growth-gen-z-gen-alpha\" rel=\"nofollow\">https:\/\/www.ogilvy.com\/ideas\/fandom-flux-codes-growth-gen-z-gen-alpha<\/a><\/p><p><a href=\"https:\/\/backend.newsmast.org\/tags\/SocialWeb\" class=\"mention hashtag\" rel=\"tag\">#SocialWeb<\/a> <a href=\"https:\/\/backend.newsmast.org\/tags\/SocialMedia\" class=\"mention hashtag\" rel=\"tag\">#SocialMedia<\/a> <a href=\"https:\/\/backend.newsmast.org\/tags\/Fandom\" class=\"mention hashtag\" rel=\"tag\">#Fandom<\/a> <a href=\"https:\/\/backend.newsmast.org\/tags\/Fediverse\" class=\"mention hashtag\" rel=\"tag\">#Fediverse<\/a> <a href=\"https:\/\/backend.newsmast.org\/tags\/Technology\" class=\"mention hashtag\" rel=\"tag\">#Technology<\/a><\/p>","generator":{"id":"tag:gnusocial.jp,2026-08-06:notice-source:ActivityPub","objectType":"application","status_net":{"source_code":"ActivityPub"}},"id":"https:\/\/backend.newsmast.org\/users\/saskia\/statuses\/115735619212649530","object":{"id":"https:\/\/backend.newsmast.org\/users\/saskia\/statuses\/115735619212649530","objectType":"note","content":"<p>I have always said, and will continue to say, that to thrive a social platform needs fandom. <\/p><p>As a little look into why, Ogilvy produced a report into fandom behaviour online and it is a really really interesting read (but of course you have to sign up).<\/p><p><a href=\"https:\/\/www.ogilvy.com\/ideas\/fandom-flux-codes-growth-gen-z-gen-alpha\" rel=\"nofollow\">https:\/\/www.ogilvy.com\/ideas\/fandom-flux-codes-growth-gen-z-gen-alpha<\/a><\/p><p><a href=\"https:\/\/backend.newsmast.org\/tags\/SocialWeb\" class=\"mention hashtag\" rel=\"tag\">#SocialWeb<\/a> <a href=\"https:\/\/backend.newsmast.org\/tags\/SocialMedia\" class=\"mention hashtag\" rel=\"tag\">#SocialMedia<\/a> <a href=\"https:\/\/backend.newsmast.org\/tags\/Fandom\" class=\"mention hashtag\" rel=\"tag\">#Fandom<\/a> <a href=\"https:\/\/backend.newsmast.org\/tags\/Fediverse\" class=\"mention hashtag\" rel=\"tag\">#Fediverse<\/a> <a href=\"https:\/\/backend.newsmast.org\/tags\/Technology\" class=\"mention hashtag\" rel=\"tag\">#Technology<\/a><\/p>","url":"https:\/\/backend.newsmast.org\/@saskia\/115735619212649530","status_net":{"notice_id":null},"tags":[{"objectType":"http:\/\/activityschema.org\/object\/hashtag","displayName":"fandom"},{"objectType":"http:\/\/activityschema.org\/object\/hashtag","displayName":"fediverse"},{"objectType":"http:\/\/activityschema.org\/object\/hashtag","displayName":"socialmedia"},{"objectType":"http:\/\/activityschema.org\/object\/hashtag","displayName":"technology"}]},"to":[{"objectType":"http:\/\/activitystrea.ms\/schema\/1.0\/collection","id":"http:\/\/activityschema.org\/collection\/public"}],"status_net":{"conversation":"tag:gnusocial.jp,2025-12-21:objectType=thread:nonce=5fe7197b55b0a19a","notice_info":{"local_id":"11756843","source":"ActivityPub"}},"published":"2025-12-21T03:28:20+00:00","provider":{"objectType":"service","displayName":"GNU social JP","url":"https:\/\/gnusocial.jp\/"},"verb":"post","url":"https:\/\/backend.newsmast.org\/@saskia\/115735619212649530"}],"links":[{"url":"https:\/\/gnusocial.jp\/conversation\/5975759","rel":"alternate","type":"text\/html"}]}